Headlines
  • Most Human Like Robot Ever

Google ad revenue tops entire US print media

17 Nov 2012 / 1 Comments

!-- google_ad_client = "ca-pub-7391379960841842"; /* Top_World_Net_Text_Small_Ads */ google_ad_slot = "3209760914"; google_ad_width = 468; google_ad_height = 60; // So far in 2012, Google raked in $20.8 billion in ad revenue "In the first six months of 2012, Google raked in $20.8 billion in ad reve

Read More...

Mobile
Technology

Best Sites to Edit PDF online, Top Sites to Edit PDF online

Portable Document Format aka PDF is an open standard file format for the exchange of documents. Created...

Take Windows 8 for a test drive | Where Can I Download Windows 8 for Testing?

Where Can I Download Windows 8 for Testing? Would you like to download and try the full edition of Windows 8 ...

Windows

Take Windows 8 for a test drive | Where Can I Download Windows 8 for Testing?

Where Can I Download Windows 8 for Testing? Would you like to download and try the full edition of Windows 8 ...

How to Install Windows XP, 2003, Vista and Seven (7) from USB

Most of the users have started using USB drives instead of optical drives. USB drives are more flexible ...

Careers
AntiVirus Software

Norton AntiVirus 2009 16.5.0.134 - Free Download AntiVirus Software

Norton AntiVirus 2009 16.5.0.134  Normal 0 false false false EN-US X-NONE X-NONE ...

Website Development

Website Development Dehradun, Web Development Company Dehradun, Web Developer

Web Development DehradunAbaris Web Development Dehradun is one of the most popular and experienced web develo...

Website Development New York, Web Development Chicago, Web Development Company USA

PHP Development | ASP.Net Development | WordPress Development | Portal Developm...

Business2Customer Web Development, B2C Portal

Normal 0 false false false EN-US X-NONE X-NONE ...

Tips and Tricks

4 Best Online Tools to Test Internet Speed

Now days every Internet Service Provider (ISP) is promising to deliver high internet speeds like 2 Mbps, 4Mbp...

Top 5 Ways to Avoid Exceeding Your Internet Usage

With a variety of things available to do on the internet, it can certainly be difficult to stop yourself from...

How to Increase Page Views on Your Blog and Thus Increase Traffic?

!-- google_ad_client = "ca-pub-7391379960841842"; /* Top_World_Net_Text_Small_Ads */ google_ad_slot = "320976...

SEO Services
Android

Top 6 Custom ROMs for Galaxy Y S5360 Android Mobile Phone

Custom ROMs are a gift by the developer community to us. Without them, Android would be just like Windows Pho...

Affiliate Program
Google
Technology
Published On:
Posted by Levasto India

McDonald’s limits price hike, Mumbai Business News


Mumbai: Is your birthday around? Are you planning to treat your college friends at McDonald’s? Well, you don’t have to worry about coughing up a lot as the food chain has decided to limit its price increase to half the prevailing inflation rates in the country. By pushing up prices between 3 and 4 per cent in the past six months, the fast food chain has adopted a pricing strategy which is in sync with its positioning of offering ‘value and affordability’ for the masses.

Building efficiencies in the supply chain and sourcing directly from farmers have been ways of reducing costs for the quick service restaurant (QSR). "Prices for most of the utility services such as cooking gas and electricity have increased by nearly 30 per cent, but we have coped with inflation and limited our price increases between 3 and 4 per cent," Mr Amit Jatia, Vice Chairman, McDonald's India (west and south), said.
Besides, McDonald's has also introduced the concept of a 'value' lunch at Rs 55 ( price drop from Rs 75) during the peak lunch hours (12 to 3).

Reaching out to a wider consumer base, the food chain is now including 'Eggetarians' with the launch of a new burger, Mc Egg burger. 'We are trying to bridge the gap between vegetarians and non vegetarians. Through the launch of Mc Egg burger, we believe we are reaching out to 75 per cent of the population,' claims Mr Jatia. Pegged at Rs 25, Mc Egg is also being targeted at health conscious consumers through the 'protein' content in the product.

Its online sales model (through its Web site) is also being propagated to drive more sales. 'We will use our delivery boys to spread the message about online sales. The next few months will see some heightened activity around the portal,' added Mr Jatia. McDonald's advertising agency Leo Burnett is already on the job of unleashing new ads to drive the message.

Having penetrated tier 2 and tier 3 cities, the chain is growing between 35 and 40 per cent today. However, getting good real estate continues to be a challenge. While it has big plans of doubling the number of outlets (140 in western and southern India) in the next three years, high rentals are likely to affect costs.


About the Author

Posted by Levasto India on 23:27. Filed under . You can follow any responses to this entry through the RSS 2.0. Feel free to leave a response

By Levasto India on 23:27. Filed under . Follow any responses to the RSS 2.0. Leave a response

0 comments for "McDonald’s limits price hike, Mumbai Business News"

Leave a reply

  1. Best Sites to Edit PDF online, Top Sites to Edit PDF online
  2. UK High PR Social Bookmarking Websites 2013, High Page Rank SBM Websites UK
  3. 4 Best Online Tools to Test Internet Speed
  4. Top 5 Ways to Avoid Exceeding Your Internet Usage
  5. Top 6 Custom ROMs for Galaxy Y S5360 Android Mobile Phone
  6. Top 5 Android SmartPhones of 2012 - Android Mobile